What should be on the first screen of an email newsletter
What should be on the first screen of an email newsletter
Blog Article
What do landing pages and emails have in common? The logic of presenting information. First, we reveal the most important information, then we show the benefits, and finally, we call for action. In both landing pages and email newsletters, the first screen determines whether a person will continue reading or simply leave.
We tell you what should be on the first screen of an email so that subscribers want to read the newsletter.
What is the first screen of the letter
The first screen is what the reader sees when they open the email.
There are no clear boundaries of what is USA Electricians Email List considered the first screen of an email newsletter. Everything depends on the size and format of the device from which the client accesses the mail. But conditionally, this is what the reader first sees on the screen before scrolling.
Why the first screen of an email is important
Only 61% of emails are read for more than 8 seconds, while 23.5% of messages are viewed in 2-8 seconds, and 15% in less than 2 seconds.
This means that the sending company has a few moments to capture the user's attention. Since the first screen of the newsletter is the first thing the recipient sees, this block should be clear and at the same time intriguing.
If the user doesn't want to read the letter further, he will understand what it is about. And if the beginning of the message interests him, the recipient is more likely to continue reading and perform the target action.
But there is a limitation - the size of the first screen is very small. Moreover, if the user reads from a mobile phone, he sees even less. Therefore, it is Business To Business Mailing Lists important to provide benefits on the first screen of the newsletter. And here three main elements help.
What to Put on the First Screen of an Email Newsletter: 3 Key Elements
The header helps to understand who the message is from, evokes associations with the company and often contains useful information for the reader. In it you can see.
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